The esteemed Art Fair has introduced a new digital platform aimed at bridging galleries and collectors across the globe in light of the changing art landscape. This development is part of the Fair’s larger agenda to adopt digital innovations and improve worldwide access. “Our ambition is to ensure a streamlined experience for galleries and collectors alike,” stated the Fair’s director. The platform will feature virtual galleries, live-streamed shows, and interactive elements to captivate its audience.
This initiative is perceived as a reaction to recent market dynamics where digital interaction has become essential. Organizers hold high hopes for the platform’s ability to engage broader audiences and drive art transactions. Numerous galleries have already committed to participating, offering a wide range of artworks from contemporary pieces to traditional masterpieces.
Collectors will be able to browse and purchase art from the convenience of their homes, receiving detailed insights and real-time notifications about available works. Set to debut next month, the digital platform will coincide with the Fair’s annual event, which will feature both in-person and online components.
