Is it necessary for artists to attend art fairs? Without gallery representation, and with galleries often uninterested in discovering new talent at these events, is it better to simply skip them? —home alone in Chicago
Participation in art fairs is entirely optional. These events provide an opportunity to view art, purchase pieces, and connect with industry professionals. If these activities don’t appeal to you, there’s no need to attend. Your absence won’t be noticed.
This is precisely the issue. While galleries are missed when absent, artists often aren’t. Attending fairs might not seem crucial, but it’s about knowing what you aim to achieve. Whether it’s networking or art appreciation, having a clear objective helps in planning, such as scheduling meetings with contacts and reviewing event programs.
Strategic career planning, though rarely labeled as such in the art world, is essential. Success often hinges on proactive networking rather than the inherent quality of art alone. An artist I know opted out of Upstate Open Studios, coinciding with major events like Frieze New York, recognizing the competition for curatorial attention.
Choosing the right fairs is key as not all are equal. For instance, Frieze’s opening day costs $200, possibly too steep without high-profile backing. In contrast, artist-focused fairs like Clio are more accessible. Even if attending feels daunting, the primary value lies in the insights gained, which can guide future decisions.
Despite common perceptions, it’s possible to forge connections at fairs. At Expo Chicago, I saw a gallery owner arrange a studio visit after engaging with an artist they met there, despite not having seen her work. Events like these, rich with curatorial presence, facilitate new connections.
Art fairs offer a wealth of information. At Expo Chicago, I learned about blue-chip galleries’ aims to showcase at the Obama Presidential Center and other noteworthy happenings. While not directly impacting my work, such knowledge is valuable. Engaging in discussions, like those about Josh Kline’s essay on New York’s affordability crisis for artists, can also be fruitful.
Ultimately, understanding the art world landscape enhances your career. Art fairs aren’t the sole source of industry knowledge, but they offer a productive way to spend your time.
Editor’s Note: For advice, send your questions to paddy@vvrkshop.art. Include your name and location, or request anonymity. Letters may be edited.
